16 Apr Best Practices for Coupon Success in Doorstep Deliveries
The Direct Marketing Association analyzed 1,122 industry-specific direct mail campaigns and determined the average response rate for direct mail was 2.61%, about what marketers expect when pitching to prospects.
“In-pack”coupons, essentially“direct mail to customers,” achieves about twice the conversion rate—about a 5% redemption rate, according to Inmar’s 2014 Coupon Trends Report.
This solution brief provides insights into how marketers can achieve better than average in- pack coupon performance using best practices we’ve accumulated. Download the full brief here.